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Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Conrad, J. (2015a, June 15). Firecracker. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/firecracker